We get it. It's not everyday you come across a brand that wants you to buy less. Or one that gets involved in local advocacy, pushing for stronger labor protections and safer streets. But this is what we stand for, and we want our community to hold us accountable.  

So what does this mean for our company?

  • We will focus on small batch productions and limited runs. Our belief is that producing quality over quantity will help us achieve both financial and environmental sustainability.  
  • We are working on incorporating recyclable materials into our products, and eventually developing a recyclable program of our own. Cycling is zero emission activity, and we want our cycling apparel to reflect that same ethos. 
  • We look to partner with other sustainable brands and people, and promote local businesses who share a similar vision for sustainability and safe streets.  
  • We believe sustainability goes hand in hand with inclusiveness, which is why we will emphasize diversity in who we create products for and the people and contractors who we hire.